Strategi Marketing Mix dalam Pemasaran Produk

  • Chamila Karuniawati IAIRM Ngabar Ponorogo

Abstract

The aim of this article is to describe marketing mix strategy in product marketing. Using literature review the discussion in this article yields the conclusion that:  the steps in implementing marketing mix strategies are: determining customer needs and desires, choosing special target market, pleacing marketing strategy in competiton, choosing marketing strategy. The are 4P marketing in the marketing mix strategy must be niticed: product, price, place, and promotion.

Keywords: strategi, marketing mix, pemasaran produk.

References

Alma, Buchari dan Ratih Hurriyati. Manajemen Corporate & Strategi Pemasaran Jasa Pendidikan. Bandung: Alfabeta, 2009.

http://strategi pemasaran.html (diakses tanggal 16 Januari 2017).

Kasmir dan Jakfar. Studi Kelayakan Bisnis. Jakarta: Kencana Prenada Media Group. 2003.
Kotler, Philip dan Nancy Lee. Pemasaran di Sektor Publik, trj: M. Taufik Amir. Jakarta: Indeks. 2007.

Kotler, Philip. Manajemen Peemasaran Edisi Milenium. Jakarta: SMPG Desa Putra. 2002.
Published
2017-08-01
How to Cite
KARUNIAWATI, Chamila. Strategi Marketing Mix dalam Pemasaran Produk. Ngabari: Jurnal Studi Islam dan Sosial, [S.l.], v. 10, n. 1, p. 43-52, aug. 2017. ISSN 2548-978X. Available at: <http://ejournal.iairm-ngabar.ac.id/index.php/Ngabari/article/view/2>. Date accessed: 24 may 2018.
Section
Articles